We care very much about protecting everyone’s data.

• The meed open beta only asks for your email address so that we can verify you can open an account.
• We do not share that email address with anyone else.
• We do not share program members’ personally identifiable data with program operators when they join a program.

meed believes in decentralised identity, where people should be able to control who sees their data. The way we put it is that to know if someone likes red or white wine, you don’t need to know their name; you need to know what they like to buy. This information can be passed anonymously. This is a whole new approach to loyalty marketing and is only made possible by the one-platform infrastructure upon which meed is built.